Friday, August 8, 2014

The Los Angeles Tea Festival Returns!

Mark your calendars! The LA International Tea Festival returns next weekend, and we'll be there with free samples! Get 50% off admission when you buy your ticket online, with promo code SENCHANATURAL. 
The festival runs the weekend of August 16 & 17th, from 11 am - 5 pm, at the Japanese American Museum near downtown Los Angeles. Click here for tickets & directions, and we'll see you there!

Friday, August 1, 2014

Free Green Tea +C!

This August, get a FREE box of Green Tea +C! We're promoting daily wellness to support your immune system, and what better way than an easy effervescent mix of green tea with Vitamin C?

Add a box to your cart, and it becomes free with a $50 retail purchase (or $100 wholesale order). 
Did you also know the box folds open like this for easy access? Super handy for your countertop, so that you never forget your daily dose of the good stuff!

Tuesday, July 1, 2014

July is Dragonfruit Month!

We declare July to be Dragonfruit Month, and we're offering 20% off all Dragonfruit products

Also known as "pitaya," this night-blooming cactus fruit originated in Mexico but made its way to the tropics of Southeast Asia, where it is now cultivated. 

Named for its bright pink skin that resembles dragon scales (as well as for its climbing vine that "slithers" its way upwards), the flesh is actually a mild aromatic flavor similar to kiwi fruit.

Our Dragonfruit Mints & Green Tea +C are the perfect combo of sweet & tart... Try them today!!

Thursday, June 26, 2014

Interview with Kosher Artisanal

Our CEO gave a rare interview to Kosher Artisanal, which functions "as a curator for high quality, high end foods that are all Kosher." Get a glimpse into our history below!


“I think there’s a more holistic approach to health that has a lot more sustainable long term advantages than just going for the quick fix,” says David Kerdoon, founder of Sencha Naturals, a green tea breath mint producer. With an eye towards all-natural products and a lifelong interest and fascination with Asia, David established the company in 2005. “I went to college in Korea, I worked in Indonesia and Japan,” he explains. “When I was out there, I kind of fell in love with green tea.” Noticing that Americans had a skewed perspective of the product (“I always thought green tea is just a beverage,” he says), David worked towards incorporating it in less traditional ways.
Enter Sencha Naturals’ breath mints. With its own manufacturing facility in the United States, the company’s mints are made from a unique blend of green tea, obtained by combing the matcha and sencha powders that they import from Japan.
We chat with the founder and CEO (“I hate corporate titles. CEO stands for Chief Enlightenment Officer”) about Sencha Naturals’ name, its origins, and more.
What’s the inspiration behind the company’s name, Sencha Naturals?
Loosely translated, it means “green tea” in Japanese.
How did you come up with the concept?
As an American, I always thought green tea is just a beverage, but when I was going to see these herbalists and tea masters [in Asia], they were talking about how green tea would cleanse their palates, and it was [good] for their teeth, and they would scrub it in their hair. There are so many different ways to incorporate green tea beyond a beverage. I kept reading these articles about green tea being good for oral health and killing bacteria naturally, so I thought it would be cool to make a green tea breath mint. There are all of these breath mints on the market, [but] they don’t really do anything. You just have bad cool breath. The whole idea is also not liking strong mints, so make them a little more subtle, make them taste good, make them natural [so] they have some actual benefits to them.  
The mints are made with whole green leaves. Where do you get them from?
We work with a small farm in an area in Japan called Shizuoka, that’s where we get our green tea. [The farmer] produces both matcha and sencha powders.
And you combine the two powders to make your own blend?
Yes, we have our own custom blend because it helps balance out the [powders]. That’s how we don’t get this really stringent bitterness.
Tell us about the process of making the breath mints.
We have or own manufacturing facility. What we do is that we bring both of these green teas in, we then blend [them] with other ingredients that help keep the mint put together. We use  a non-GMO sorbitol, we use fennel, we have different herbs that we put in the mint. We also put peppermint oil, but we actually evaporate out the peppermint note, because what happens is that if you have peppermint it overwhelms the other flavors. We blend all that together and then we have our own tablet presser. Picture this big funnel, [where] the powder falls down, and there’s a machine that turns circular and kind of punches this powder with this really heightened pressure to form a mint.
Is there caffeine in the product?
There is, but it’s very low. As a generality, an average cup of coffee [contains] about 100 milligrams. Green tea is about a third of that, it’s around 30 milligrams. And then matcha and sencha are about one third of green tea, so it’s about 10 milligrams over three mints.
What do you think is the biggest misconception about the natural products industry?
There’s a misconception that natural means it’s less powerful and it’s not going to work. I would say that’s our biggest hurdle. You can be natural and still be affective. It’s just getting over this whole western ideology that western medicine and antibiotics are the only way to go.
What do you love most about the industry?
I think people in the natural products industry are really passionate about what they do. [They] really want to better other people’s lives and the environment, and I think there’s some genuineness to it. They’re not just saying it. I feel like it goes beyond profits and I like being around those kinds of people. We’re friends with our competitors. We try to work together; it’s more about sharing.

Tuesday, June 3, 2014

Introducing Fresh Melon! The Summer's Newest Mint Flavor

Ripe for summer! Introducing our newest Artisan Edition variety of Green Tea Mints: FRESH MELON! This seasonal variety is juicy & refreshing... just what you need to cool off all summer long!

Fresh Melon is only here for the summer season, so get yours today! Order here: http://bit.ly/1wtD9wU

Wednesday, May 21, 2014

Still Going Strong! Re-Certified as a B Corporation

Great news! All of us at Sencha Naturals are excited to be re-certified as a B Corporation! Originally certified in 2010, we continue to be one of 1000+ companies around the world that strive to "B the Change."
As a B Corporation, we continue to value our social, environmental, and community impact. A new type of company, B Corporations are setting a new standard that go beyond "business as usual."

We are changing the landscape to become much more mindful, sustainable, and transparent. As companies grow, the need to use business as a force for good is increasingly important. In a nutshell, a B Corporation is a "business with heart."

Join the movement! Find out how you can become a B Corporation yourself, at BCorporation.net.

Thursday, April 10, 2014

Swimming in Matcha

Originally published on T Ching by Adela Hasas, head of Educational Enlightenment here at Sencha Naturals
I’ve been with Sencha Naturals for over six years.  Green tea is the reality of my life. I use it as a tool, as an indulgence, as a remedy, as a reward, as a gift, and as the key ingredient in all of our products. It’s part of my daily world, and I don’t think twice about it. What this also means is that I make the mistake of assuming everyone else knows everything I do about this marvelous little leaf.
 Just a few weeks ago, I was visiting a close friend who mentioned that he’s been having difficulty concentrating at work. I responded, “Why don’t you just use matcha?” He had no idea what I was talking about. “What the heck is matcha?”
Oh dear.
To me, it’s ubiquitous. You mean, not everyone knows that matcha promotes tea powderfocused relaxation, that Buddhist monks use it to meditate without falling asleep, and that it does this by way of its rich content of the amino acid L-theanine?
I guess not everyone’s swimming in matcha.
“So, what do I buy? Like, chamomile?”
 Ohhhhhhhhhh dear.
I briefly explained that it’s green tea, that it’s the whole leaf, that it’s not just a steeped tea bag that you toss out, but it was no use. I’d already lost him. 
I don’t get it; why did he tune out? I wasn’t being overly-technical or preachy. I brought it up as matter-of-factly as someone would bring up painkillers as a remedy for headaches. What could I have done differently? How do you explain matcha to someone who thinks chamomile = green tea = chai latte = Snapple?
More importantly, how do you get them to believe you? To try it out for themselves? To join you in your happy frothy whirlpool of decadent matcha? Come on in, the matcha’s fine….