Whole Trade Weekend

Continuing with the spirit of Fair Trade month, this weekend Whole Foods markets will be hosting events that feature sustainable, ethically-produced goods throughout their Southern California stores. Demo tables will be offering various samples of Fair Trade certified goods, including chocolate, coffee, and our SEN CHA Green Tea Mints and Green Tea Bars.Whole Foods Market, a national chain retailer of natural and specialty foods, created the Whole Trade program and non-profit Whole Planet organization a few years ago. These programs provide economic assistance and promote environmental sustainability in the trade practices of Whole Foods producers in developing countries.

Many of us don't put much thought into the origins and production processes of the foods we eat on a daily basis, so Whole Foods has taken the initiative to encourage public awareness about this topic.

We are fortunate to have nearby supermarkets that provide us with all the foods we enjoy, but a great portion of the rest of the world does not share this same luxury. Thus we have a social responsibility to educate ourselves about the source of our food, and to support community development for the small farmers that provide us with our sustenance.

To learn more about Whole Trade and to watch a short video about the program, click here: Whole Trade/Whole Planet