Thursday, January 29, 2009

How Sweet It Is...

As this is being written, our company founder David Kerdoon is beginning his flight across the Atlantic, to arrive in Germany for the 4-day ISM Confectionery trade show. Held in Cologne from Sunday, February 1st through Wednesday the 4th, this international sweets fair is the largest of its kind.
This annual show is expected to host about 40,000 retailers, exhibitors, and confectionery industry professionals from over 150 countries. Just as with the Fancy Food Show here in the USA, admission to ISM is limited to key buyers, wholesalers, and retailers in the confectionery industry.

Although individual consumers cannot attend the show, the new & innovative sweet snack products featured at ISM will make their way onto store shelves worldwide in the months to come. If you'd like to satisfy your sweet tooth a little sooner, check out SEN CHA's Green Tea Mints & Bars for a gourmet indulgence that's sure to leave you satisfied!

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For more information on ISM, please click here for a direct link. For more on Sencha Naturals, please click here.

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