Ringing in the New Year at SEN CHA

Now that it's time to ring in the New Year, we want to know what your New Year's Resolution is. Whether it be to exercise more, spend more time with the family or eat healthier, most of us have an agenda to improve ourselves for the new decade.

Here at Sencha Naturals, we are taking steps to become more eco-friendly and socially conscious in the ways our products are made. For 2010, we will be planning to donate a portion of our earnings to non-profit organizations. We'll also be using more eco-friendly packaging that can be more easily recycled, and giving consumers ideas on way to reuse our mint canisters. Always searching for healthier alternatives, our staff will be working hard to improve the quality of our products so that we can provide natural foods with the best possible ingredients.

Keep up to date with our progress by following us on Twitter, adding us on Facebook, or subscribing to this blog.

SEN CHA Supports Freedom and Fashion

At SEN CHA, we do what we can to support events that raise awareness ab out certain social issues, so when we were contacted by Jennifer at Freedom and Fashion, we asked what we could do to help.

What is Freedom and Fashion? "'Freedom and Fashion' is an organization that focuses on educating the public on matters of injustice as well as promoting Fair Trade companies." The kind of injustices the

y are referring to are associated with the ugly side of the fashion industry, which often exploits factory workers and oppresses children. Instead of focusing on a deeper understanding of the impact of the art form and how it affects society, fashion shows often focus on the beauty and glamor side.

"On one side of the fashion industry is the art and culture, wealth and privilege, and style and grace. The flip side, however, is the exploitation of factory workers, cotton harvesters and enslaved children."

In UCLA's Ackerman Ballroom we perused through exhibits of Freedom and Fashion's fair trade sponsors; 6 brands that are doing their part to change the often unfair fashion industry. Guests at the event enjoyed goody-bags with fair trade items including Sencha Naturals Green Tea Mints and Bars.

Freedom & Fashion Photo Shoot from Merely Avessel on Vimeo.