Thursday, April 10, 2014

Swimming in Matcha

Originally published on T Ching by Adela Hasas, head of Educational Enlightenment here at Sencha Naturals
I’ve been with Sencha Naturals for over six years.  Green tea is the reality of my life. I use it as a tool, as an indulgence, as a remedy, as a reward, as a gift, and as the key ingredient in all of our products. It’s part of my daily world, and I don’t think twice about it. What this also means is that I make the mistake of assuming everyone else knows everything I do about this marvelous little leaf.
 Just a few weeks ago, I was visiting a close friend who mentioned that he’s been having difficulty concentrating at work. I responded, “Why don’t you just use matcha?” He had no idea what I was talking about. “What the heck is matcha?”
Oh dear.
To me, it’s ubiquitous. You mean, not everyone knows that matcha promotes tea powderfocused relaxation, that Buddhist monks use it to meditate without falling asleep, and that it does this by way of its rich content of the amino acid L-theanine?
I guess not everyone’s swimming in matcha.
“So, what do I buy? Like, chamomile?”
 Ohhhhhhhhhh dear.
I briefly explained that it’s green tea, that it’s the whole leaf, that it’s not just a steeped tea bag that you toss out, but it was no use. I’d already lost him. 
I don’t get it; why did he tune out? I wasn’t being overly-technical or preachy. I brought it up as matter-of-factly as someone would bring up painkillers as a remedy for headaches. What could I have done differently? How do you explain matcha to someone who thinks chamomile = green tea = chai latte = Snapple?
More importantly, how do you get them to believe you? To try it out for themselves? To join you in your happy frothy whirlpool of decadent matcha? Come on in, the matcha’s fine….

1 comment:

Eric said...

This is a really hard question that I run into daily! I've found it best to not say much at all, just make them a bowl. If you discover some effective language, let me know! Check out breakaway matcha.